The Basics Of Digital Marketing (Understanding The Core)

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About Course

Unlock the full potential of digital marketing with our comprehensive Advanced Digital Marketing Course. Designed for professionals and entrepreneurs looking to elevate their marketing strategies, this course offers in-depth knowledge and practical skills across all major digital marketing channels.

Why Enroll in This Course?

  • Expert Instructors: Learn from industry experts with years of experience in digital marketing.
  • Hands-On Projects: Apply your knowledge through real-world projects and case studies.
  • Networking Opportunities: Connect with like-minded professionals and expand your professional network.
  • Certification: Earn a recognized certification to boost your career prospects and credibility in the digital marketing field.
  • Lifetime Access: Enjoy lifetime access to course materials and updates, ensuring you stay ahead in the ever-evolving digital marketing landscape.
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What Will You Learn?

  • Course Highlights:
  • Strategic SEO Techniques: Master the latest SEO strategies to enhance organic search rankings and drive traffic to your website.
  • Advanced PPC Campaigns: Learn to create, manage, and optimize high-converting PPC campaigns on platforms like Google Ads and Bing.
  • Content Marketing Mastery: Develop compelling content that engages and converts, with a focus on content strategy, creation, and distribution.
  • Social Media Excellence: Explore advanced tactics for building brand presence, engaging audiences, and driving sales on major social media platforms.
  • Email Marketing Strategies: Design effective email marketing campaigns that nurture leads and drive conversions.
  • Analytics and Data-Driven Marketing: Gain proficiency in using tools like Google Analytics to track performance, measure ROI, and make informed marketing decisions.
  • Conversion Rate Optimization (CRO): Learn techniques to optimize your website and landing pages for higher conversion rates.
  • Affiliate Marketing: Understand how to set up and manage successful affiliate marketing programs.
  • Marketing Automation: Discover how to automate your marketing processes to save time and increase efficiency.

Course Content

1. Introduction To Digital Marketing
Welcome to the dynamic world of digital marketing! In this opening chapter, we'll explore the fundamental concepts of digital marketing, its evolution, and its significance in today's business landscape. From understanding the core principles to grasping the key terminology, you'll embark on a journey that will demystify the complexities of digital marketing and lay the groundwork for your success in this ever-changing field.

  • The Evolution of Marketing
    00:00
  • Understanding Digital Marketing & Its Importance
    00:00
  • Advantages of Digital Marketing
    00:00
  • Challenges & Opportunities In Digital Marketing
    00:00
  • The Future of Digital Marketing
    00:00

2. Digital Marketing vs. Traditional Marketing

3. Levels of Marketing

4. Marketing vs. Advertising

5. Different Channels of Digital Marketing

6. Marketing Ecosystem

7. Understanding Customer Behaviour, Avatar and Their Journey

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